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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">scires</journal-id><journal-title-group><journal-title xml:lang="ru">Научные исследования экономического факультета. Электронный журнал</journal-title><trans-title-group xml:lang="en"><trans-title>Scientific Research of Faculty of Economics. Electronic Journal</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2078-3809</issn><publisher><publisher-name>Moscow State University</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.38050/2078-3809-2020-12-1-31-36</article-id><article-id custom-type="elpub" pub-id-type="custom">scires-142</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИНАНСОВАЯ ЭКОНОМИКА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>FINANCIAL ECONOMICS</subject></subj-group></article-categories><title-group><article-title>Функция полезности в задаче описания поведения покупателя на финансовом рынке</article-title><trans-title-group xml:lang="en"><trans-title>Utility Function in the Problem of Describing Buyer Behavior on the Financial Market</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Николаенко</surname><given-names>Д. Н.</given-names></name><name name-style="western" xml:lang="en"><surname>Nikolaenko</surname><given-names>D. N.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Николаенко Дмитрий Николаевич – Аспирант, Экономический факультет</p><p>г. Москва</p></bio><bio xml:lang="en"><p>Dmitriy N. Nikolaenko – PhD student, Faculty of Economics</p><p>Moscow</p></bio><email xlink:type="simple">artamonov@econ.msu.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>МГУ имени М.В. Ломоносова</institution><country>Россия</country></aff><aff xml:lang="en"><institution>Lomonosov Moscow State University</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2020</year></pub-date><pub-date pub-type="epub"><day>28</day><month>03</month><year>2020</year></pub-date><volume>12</volume><issue>1</issue><fpage>31</fpage><lpage>36</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Николаенко Д.Н., 2020</copyright-statement><copyright-year>2020</copyright-year><copyright-holder xml:lang="ru">Николаенко Д.Н.</copyright-holder><copyright-holder xml:lang="en">Nikolaenko D.N.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://scires.elpub.ru/jour/article/view/142">https://scires.elpub.ru/jour/article/view/142</self-uri><abstract><p>В работе обосновывается вид функции ожидаемой полезности и оптимизационной задачи, описывающей поведение покупателя на финансовом рынке. Данный результат можно считать первым шагом для применения теоретико-игровых методов для описания процессов, происходящих на финансовом рынке.</p></abstract><trans-abstract xml:lang="en"><p>In the paper a utility function which describes a behaviour of a buyer on a financial market is derived. The obtained result is a first step towards an application of the game theory to description of processes taking place on a financial.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>финансовый рынок</kwd><kwd>оптимальный портфель</kwd><kwd>фундаментальная стоимость</kwd></kwd-group><kwd-group xml:lang="en"><kwd>financial marked</kwd><kwd>optimal portpholio</kwd></kwd-group><funding-group><funding-statement xml:lang="ru">Статья подготовлена на основе материалов кандидатской диссертации трагически погибшего Д.Н. Николаенко (19.05.1987–22.11.2019) его научным руководителем Д.В. 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