Properties of Mass Consciousness in the Digital Economy
https://doi.org/10.38050/2078-3809-2021-13-1-82-95
Abstract
The article considers the theoretical aspects of mass consciousness and its forms, the essential characteristics of mass behavior, as a result of which the definition of this term is formulated and corrected. The authors analyze the evolution of concepts of mass consciousness in historical retrospect and at the present stage, its features in the conditions of transition to the digital economy. A fresh look at the problem of mass manipulation in a digital society through various mechanisms is given, and the transformation of mass behavior in the 21st century is analyzed by comparison.
About the Authors
P. E. Zhiburt
Lomonosov Moscow State University, Faculty of Economics
(Moscow)
Russian Federation
Russian Federation
Polina E. Zhiburt - Bachelor Students
V. S. Kazarova
Lomonosov Moscow State University, Faculty of Economics
(Moscow)
Russian Federation
Russian Federation
Vera S. Kazarova - Bachelor Students
E. V. Kruchinkina
Lomonosov Moscow State University, Faculty of Economics
(Moscow)
Russian Federation
Russian Federation
Ekaterina V. Kruchinkina - Bachelor Students
A. E. Chikunova
Lomonosov Moscow State University, Faculty of Economics
(Moscow)
Russian Federation
Russian Federation
Aleksandra E. Chikunova - Bachelor Students
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Review
For citations:
Zhiburt P.E., Kazarova V.S., Kruchinkina E.V., Chikunova A.E. Properties of Mass Consciousness in the Digital Economy. Scientific Research of Faculty of Economics. Electronic Journal. 2021;13(1):82-95. (In Russ.) https://doi.org/10.38050/2078-3809-2021-13-1-82-95
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