Preview

Scientific Research of Faculty of Economics. Electronic Journal

Advanced search

Market Strategies as a Source of Antitrust Risks

https://doi.org/10.38050/2078-3809-2018-10-2-7-28

Abstract

The stability and growth rate of Russian economy depend on the effectiveness of strategic decisions, that are made by corporations, small and medium enterprises. The choice of production, sales and financial management models within the framework of strategic management system determines relationships between firms and the level of market competition. The growing diversity of business strategies results in the antitrust risks increase due to the modification of management decisions. In this context, it is necessary to identify ways to encourage companies to develop an intra-corporate mechanism for antitrust risks management and to choose pro-competitive business tools.

About the Authors

Anna Meleshkina
RANEPA
Russian Federation

Research Assistant, Center for Research in Competition and Economic Regulation Studies

Moscow



Olga Markova
RANEPA
Russian Federation

Junior Research Assistant, Center for Research in Competition and Economic Regulation Studies

Moscow



Kirill Vlasov
MIPT
Russian Federation

Assistant, Department of Algorithms and Technologies of Programming

Moscow



References

1. Ansoff H. Strategies for diversification // Harv. Bus. Rev. 1957. № 5. P. 113–124.

2. Chamberlin E. Product heterogeneity and public policy // Am. Econ. Rev. 1950. № 2. P. 85–92.

3. Eich D.J. Innovation step-by-step: how to create and develop ideas for your challenge. Charleston: Createspace Independent, 2014.

4. Levitt T. Marketing success through differentiation-of anything. Harvard University: Graduate School of Business Administration, 1980.

5. Payne J., Bettman J., Johnson E. Consumer decision making // Handb. Consum. Behav. 1991. P. 50–84.

6. Petty R. Product Strategy and Antitrust: A Consumer Choice Perspective // J. Consum. Aff. 2017. № 52. P. 252–285.

7. Porter M. Technology and competitive advantage // J. Bus. Strategy. 1985. № 3. P. 60–78.

8. Shocker A. A marketer’s view of competition and antitrust // Antitrust Bull. 2007. № 1. P. 95–135.

9. Stackelberg H. Von. Marktform und gleichgewicht, Berlin: J. springer, 1934.

10. Аналитический центр при Правительстве РФ. Антимонопольный комплаенс: текущая практика и перспективы развития, 2015, http://ac.gov.ru/files/publication/a/7838.pdf


Review

For citations:


Meleshkina A., Markova O., Vlasov K. Market Strategies as a Source of Antitrust Risks. Scientific Research of Faculty of Economics. Electronic Journal. 2018;10(2):7-28. (In Russ.) https://doi.org/10.38050/2078-3809-2018-10-2-7-28

Views: 223


Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 License.


ISSN 2078-3809 (Online)