The Role of Consciousness and the Unconscious in the Economic Behavior of an Individual and an Organization
https://doi.org/10.38050/2078-3809-2020-12-3-54-77
Abstract
Conscious and unconscious play a big role in the economic life of people. With the help of reflections and active thought processes, we determine the tactics and strategy of market behavior, influence the formation of supply and demand, make an alternative choice between goods and services, aim to maximize the utility of consumption, and also make important decisions. However, there are also irrational motives in the actions of the subject. It is very important to understand how conscious and unconscious neural processes affect people’s behavior both in everyday life and in times of crisis and other unstable situations. That is why, such interdisciplinary directions in science as behavioral economics and neuroeconomics, which study the process of economic decision-making, are of great popularity and interest.
About the Authors
D. D. Frolova
Lomonosov Moscow State University
Russian Federation
Daria D. Frolova – Bachelor Students, Faculty of Economics
Russian Federation
Daria D. Frolova – Bachelor Students, Faculty of Economics
Moscow
P. A. Alexandrova
Lomonosov Moscow State University
Russian Federation
Polina A. Alexandrova – Bachelor Students, Faculty of Economics
Russian Federation
Polina A. Alexandrova – Bachelor Students, Faculty of Economics
Moscow
E. S. Kuznetsova
Lomonosov Moscow State University
Russian Federation
Elizaveta S. Kuznetsova – Bachelor Students, Faculty of Economics
Russian Federation
Elizaveta S. Kuznetsova – Bachelor Students, Faculty of Economics
Moscow
T. Yu. Korolev
Lomonosov Moscow State University
Russian Federation
Russian Federation
Timur Yu.Korolev – Bachelor Students, Faculty of Economics
Moscow
References
1. Barinova N.V. Izmenenie ekonomicheskogo povedeniya potrebiteley v usloviyakh krizisa // Mezhdunarodnyy zhurnal prikladnykh i fundamental'nykh issledovaniy. 2016. №5. S. 680-681.
2. Zin'kovich N.V. Irratsional'nye modeli ekonomicheskogo povedeniya v period strukturnogo krizisa // XVIII Mezhdunarodnaya konferentsiya pamyati prof. L.N. Kogana «Kul'tura, lichnost', obshchestvo v sovremennom mire: Metodologiya, opyt empiricheskogo issledovaniya». 2015. S. 2342-2346.
3. Kaneman D. Prinyatie resheniy v neopredelennosti: Pravila i predubezhdeniya. Khar'kov: Gumanitarnyy tsentr, 2005.
4. Kubashicheva L.N. Nauchnye osnovy problemy bessoznatel'nogo // Vestnik Adygeyskogo gosudarstvennogo universiteta. 2005. №3. S. 132-135.
5. Lebon G. Psikhologiya narodov i mass. M.: AST, 2017.
6. Leybin V. Slovar'-spravochnik po psikhoanalizu. M.: AST, 2010.
7. Pakkard V. Taynye manipulyatory. M.: Smysl, 2004.
8. Podkosova P.D. Izuchenie povedeniya potrebiteley v usloviyakh ekonomicheskogo krizisa // Nauchno-metodicheskiy elektronnyy zhurnal «Kontsept». 2017. №6. S. 1-9.
9. Spinoza B. Etika, 1677.
10. Trayndl A. Neyromarketing: Vizualizatsiya emotsiy. M.: Al'pina Pablisher, 2020.
11. Shiller R. Irratsional'nyy optimizm. Kak bezrassudnoe povedenie upravlyaet rynkami. M.: Al'pina Pablisher, 2020.
12. Yung K.G. Krasnaya kniga, 2009.
13. Berns G. Iconoclast: A Neuroscientist Reveals How to Think Differently. Brayton.: Harward Business Press, 2008.
14. Heath R.G. How advertisers seduce our subconscious // The conversation. 2016.
15. Arkhetipy lichnosti po K. Yungu // Yandeks Dzen. [Elektronnyy resurs]/ URL: https://zen.yandex.ru/media/id/5b03fe06dd2484a8c9b89671/arhetipy-lichnosti-po-k-iungu-5b07f7a63c50f7e13b1da498 (25.05.2018)
16. Bikbov A. Moda na povedencheskuyu ekonomiku: chem zhivye lyudi otlichayutsya ot ratsional'nykh mashin // Real'noe vremya. [Elektronnyy resurs]. URL: https://realnoevremya.ru/articles/59919-recenziyu-na-knigu-osnovatelya-povedencheskoy-ekonomiki-talera (22.03.2017)
17. Vliyanie tsveta na podsoznanie // Internet-zhurnal «Koleso Zhizni». [Elektronnyy resurs].URL: https://kolesogizni.com/tendentsii/vlast-cveta (28.03.2019)
18. Gorilla-marketing ot Cadbury i Fallon // Internet-zhurnal MarketingBy. [Elektronnyy resurs]. URL: https://marketing.by/novosti-rynka/gorilla-marketing-ot-cadbury-i-fallon/?mobile=Y (04.09.2007)
19. Instruktsiya po vyvodu biznesa iz krizisa. [Elektronnyy resurs]. URL: https://the- accel.ru/instruktsiya-po-vyivodu-biznesa-iz-krizisa/ (31.07.2018)
20. 25-y kadr: Nike Cortez v fil'me «Forrest Gamp» // Blog magazina krossovok StreetBeat. [Elektronnyy resurs]. URL: https://street-beat.ru/blog/25th-frame-nike-cortez-in-the-movie-forrest- gump/ (14.02.2019)
21. Konovalov O. 10 liderskikh metanavykov, neobkhodimost' kotorykh vyyavil COVID-krizis. RBK. [Elektronnyy resurs]. URL: https://pro.rbc.ru/demo/5ebaa5b79a794775b12fb220 (19.05.2020)
22. Koronavirus kak novaya biznes-vozmozhnost' dlya kompaniy. RBK. [Elektronnyy resurs]. URL: https://plus.rbc.ru/pressrelease/5eaad8167a8aa915825964e0 (06.05.2020)
23. Krizis zastavil biznes ukhodit' v internet. Meduza. [Elektronnyy resurs]. URL: https://meduza.io/feature/2020/04/30/krizis-zastavil-biznes-uhodit-v-internet (30.04.2020)
24. Plekhanov D. «Kingsman: Zolotoe kol'tso» i TAG Heuer // Internet-zhurnal pro chasy Alfavit. [Elektronnyy resurs]. URL: https://watchalfavit.ru/articles/chasy-v-kino-kingsman-zolotoe-koltso-i-tag-heuer/ (30.09.2018)
25. Skrytaya reklama: 5 priemov i primery. [Elektronnyy resurs]. URL: https://blog.molodost.bz/advanced/skrytaya-reklama/ (21.11.2019)
26. 6 tsvetov, kotorye sposobny povysit' vashi prodazhi // Blog lpgenerator. [Elektronnyy resurs]. URL: https://lpgenerator.ru/blog/2017/06/05/6-cvetov-kotorye-garantirovanno-uvelichivayut-prodazhi/ (05.06.2017)
27. FedEx history. An idea to connect people and possibilities. URL: https://www.fedex.com/en-us/about/history.html
28. I Feel, Therefore I Am // The New York Times. URL: https://www.nytimes.com/2003/04/19/books/i-feel-therefore-i-am.html (19.04.2003).
29. Office of the Historian. United States Department of State. Oil Embargo, 1973-1974. URL: https://history.state.gov/milestones/1969-1976/oil-embargo
Review
For citations:
Frolova D.D., Alexandrova P.A., Kuznetsova E.S., Korolev T.Yu. The Role of Consciousness and the Unconscious in the Economic Behavior of an Individual and an Organization. Scientific Research of Faculty of Economics. Electronic Journal. 2020;12(3):54-77. (In Russ.) https://doi.org/10.38050/2078-3809-2020-12-3-54-77
Views:
471
Email this article 