Analysis of Competition and the Level of Dominance in the Russian Food Retail Market
https://doi.org/10.38050/2078-3809-2024-16-1-46-64
Abstract
The article analyzes the competition and the level of dominance in the Russian food retail market for the period 2015-2022. A total of 36 companies were analyzed. The Lynd and Herfindahl–Hirschman indices, as well as the SV (strength/variety) matrix, were used as analytical tools. As the results of the study showed, the food retail industry in Russia is highly competitive. Over the past eight years, the combined share of key players has increased, but does not exceed 30%, and therefore it was concluded that there is no dominance in the food retail market in Russia. Due to the active process of acquisitions and mergers by key players, 2 main players have formed: X5 Group and PJSC Magnit, and there is also a high saturation of small companies. It is worth noting that despite the pandemic and instability.
About the Author
A. D. Makarova
Lomonosov Moscow State University
Russian Federation
Russian Federation
Anastasia D. Makarova, Master’s student, Faculty of Economics
Moscow
References
1. Akif'eva L.V., Kutaev A.A., Provalenova N.V. Otsenka konkurentosposobnosti prodovol'stvennykh riteylov. Vestnik NGIEI. 2016. No. 7 (62). P. 7–13. (In Russ.).
2. Aksenov K.E., Kraskovskaya O.V., Renni F.M. Prostranstvennaya organizatsiya novykh form onlayn-torgovli produktami pitaniya i gotovoy edoy v krupnom rossiyskom gorode. Baltiyskiy region. 2022. Vol. 14. No. 3. P. 28–48. (In Russ.).
3. Antineskul E.A. Teoreticheskie osnovy tsifrovoy transformatsii prodovol'stvennogo riteyla. Mir ekonomiki i upravleniya. 2022. Vol. 22. No. 3. P. 103–127. (In Russ.).
4. Vertogradov V.A., Shchelokova S.V. Analiz nalichiya i struktury dominiruyushchikh grupp na rynke sel'skokhozyaystvennykh predpriyatiy Rossii po itogam 2020 goda. APK: ekonomika, upravlenie. 2022. No. 1. (In Russ.).
5. Vertogradov V.A., Shchelokova S.V. Matritsa SV: instrument strategicheskogo konkurentnogo analiza dlya otsenki urovnya dominirovaniya. Vest. Mosk. un-ta. 2021. Ser. 6: Ekonomika. No. 6. P. 137–142. (In Russ.).
6. Volodin S.D., Zabegaeva E.V. Rynok servernogo oborudovaniya v Rossii: analiz konkurentsii do sobytiy 2022 goda. Nauchnye issledovaniya ekonomicheskogo fakul'teta. Elektronnyy zhurnal. 2023. Vol. 15. No. 1. P. 109–125. (In Russ.).
7. Govorova A.V., Suslova I.P., Shchelokova S.V. Analiz rynka onlayn-obrazovaniya v Rossii v kontekste teorii ekonomicheskogo dominirovaniya. Mir novoy ekonomiki. 2021. P. 77–84. (In Russ.).
8. Korostyleva I.I., Spektor S.V., Suslova I.P. Dominirovanie natsional'nykh sistem vysshego obrazovaniya na mezhdunarodnom rynke. Ekonomicheskie strategii. 2002. No. 3 (83). (In Russ.).
9. Kostrova Yu.B. Analiz prodovol'stvennogo rynka Rossii. Izd-vo Sankt-Peterburgskogo un-ta upravleniya i ekonomiki. SPb., 2014. (In Russ.).
10. Mrochko L.V., Spiridonova G.V. Antikrizisnye trendy rynka FMCG v period pandemii: e-grocery, marketpleysy, tsifrovye tekhnologii. Ekonomicheskie i sotsial'no-gumanitarnye issledovaniya. 2021. No. 1 (29). P. 26–33. (In Russ.).
11. Reshetnikova E.G. Transformatsiya napravleniy realizatsii prodovol'stvennoy produktsii v usloviyakh sovremennykh vyzovov. Moskovskiy ekonomicheskiy zhurnal. 2023. No. 2. (In Russ.).
12. Reshetnyak E.K. Krupneyshie setevye riteylery: vchera, segodnya, zavtra. Ekonomika i biznes: teoriya i praktika. 2018. No. 3. P. 102–104. (In Russ.).
13. Semenova A.A. Budushchee tsifrovogo riteyla: trendy dlya innovatsiy. Peterburgskiy ekonomicheskiy zhurnal. 2020. No. 1. (In Russ.).
14. Faizova E.F. Konkurentosposobnost' otechestvennykh torgovykh setey. Innovatsii i investitsii. 2020. No. 11. P. 302-304. (In Russ.).
15. Chepeleva K.V. Analiz sostoyaniya i perspektivy razvitiya prodovol'stvennogo rynka v sovremennykh rossiyskikh usloviyakh. Regional'naya ekonomika: teoriya i praktika. 2011. No. 29. P. 42–52. (In Russ.).
16. Bukvić R., Pavlović R., Gajić I. Possibilities of Application of the Index Concentration of Linda in Small Economy: Example of Serbian Food Industries. Annals of the Oradea University. Fascicle of Management and Technological Engineering. 2014. No. 23 (13). P. 159–164.
17. Hirschman A.O. The Paternity of an Index. The American Economic Review. 1964. Vol. 54. No. 5. P. 761.
18. Linda R. Competition policies and measures of dominant power. Mainstreams in industrial organization. Amsterdam, 1986.
19. Dinamika potrebitel'skikh tsen. Informatsionno-analiticheskiy kommentariy TsB RF. 2023. No. 9 (93): Available at: https://rosstat.gov.ru/statistics/accounts (accessed: 25.10.2023).
20. Konferentsiya X5 Dialog 2022. 2022: Available at: https://www.youtube.com/watch?v=J111JCpRsKY (accessed: 25.10.2023).
21. Ponomarev E. FMCG-riteyl i ego prodovol'stvennyy sektor: analiz uchastnikov rossiyskogo rynka. Otkrytie. Otkrytyy zhurnal. 2022: Available at: https://journal.open-broker.ru/analitika/fmcg-ritejl-i-prodovolstvennyj-sektor/ (accessed: 22.05.2023).
22. Riteyl–2022: razryv svyazey, ukhod brendov, parallel'nyy import. Retail.ru. 2022: Available at: https://www.retail.ru/articles/riteyl-2022-razryv-svyazey-ukhod-brendov-parallelnyy-import/ (accessed: 09.06.2023).
23. Sbavili oborot: v Rossii snizilis' prodazhi produktov pitaniya. Izvestiya. 2023: Available at: https://iz.ru/1458866/evgeniia-pertceva/sbavili-oborot-v-rossii-snizilis-prodazhi-produktov-pitaniia. (accessed: 21.05.2023).
24. Uproshchennuyu pokupku magazinov ushedshikh iz RF kompaniy prodlyat na god. Izvestiya. 2022: Available at: https://iz.ru/1409400/2022-10-13/uproshchennuiu-pokupku-magazinov-ushedshikh-iz-rf-kompanii-prodliat-na-god (accessed: 21.05.2023).
25. FMCG v 2023 – kak budet razvivat'sya rossiyskiy rynok? NielsenIQ. 2022: Available at: https://nielseniq.com/global/ru/insights/analysis/2022/fmcg-v-2023-kak-budet-razvivatsya-rossiyskiy-rynok/ (accessed: 21.05.2023).
Review
For citations:
Makarova A.D. Analysis of Competition and the Level of Dominance in the Russian Food Retail Market. Scientific Research of Faculty of Economics. Electronic Journal. 2024;16(1):46-64. (In Russ.) https://doi.org/10.38050/2078-3809-2024-16-1-46-64
Views:
163
Email this article 