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Scientific Research of Faculty of Economics. Electronic Journal

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Vol 13, No 3 (2021)

MARKETING

7-24 1308
Abstract

In modern terms, a new view of consumption is being formed, its impact on human health and the natural environment surrounding it, the commitment to the principles of a healthy lifestyle and a conscious attitude to the surrounding world is growing. As a reflection of these ideas, the trend for conscious, ethical consumption is actively developing. In response to the rapid development of digital communications of consumers and the formation of new demand parameters, there are changes in the market positioning of brands of companies around the world, so it is important to understand the vectors of these changes and the intensity of their impact. It is necessary to assess the real relevance of these issues, in particular, for the Russian markets. including representatives of various, especially youth, consumer audience. The purpose of this study is to obtain evidence of the use of the ideology of conscious consumption in the promotion of leading domestic and foreign brands represented on the Russian market on the example of clothing brands, as well as to test the perception of this ideology among young consumers. The applied methodology for analyzing the marketing content of leading foreign and Russian brands on the Internet showed a slight use of social and ethical parameters in marketing, and the survey of representatives of the youth audience of consumers of premium brands on the examples of clothing brands demonstrated that the parameters of conscious consumption are important for the surveyed youth audience, but differently affect their perception of the brand value.

COMPETITION AND INDUSTRIAL POLICY

25-45 354
Abstract

The analysis of international experience in regulating taxi markets allows to identify potential risks of regulatory interference in the passenger transportation markets in Russia. Section 1 examines the international experience of tariff regulation and taxi market deregulation measures, taking into account empirical studies of the tariff restrictions effectiveness. Section 2 contains examples of quotas, restricted the number of passenger taxis or licenses. Since regulatory practice is not limited to these methods, section 3 provides cases of establishing additional requirements for the carrier's activities. The conclusion contains all cases summary and a list of potential risks of implementing the tariff regulation policy in taxi market in Russian Federation. It is concluded that markets with dynamic pricing may react ambiguously to the straightening or weakening of tariff and quotas regulation.

The research is based on the theory of institutional change, including developments on the problems of institutional design and regulatory impact assessment.

The choice of cases is determined by the information availability about the results of the introduced regime of taxi services regulation. This makes it possible to analyze the qualitative characteristics of relevant market dynamics without diving into quantitative calculations and collecting statistics.

AGRICULTURAL ECONOMICS

46-56 349
Abstract

Agri-food export and its development are an important area of economic policy in our country. In recent years, its dynamics have been impressive. In this regard, the main factors providing its positive dynamics are of interest. It is also important to assess the impact of the pandemic shock, including changes in migration processes, as well as export restrictions that were introduced in 2020. They remain in effect in the current period. How these factors can affect in the short and long term and what alternative solutions exist is of practical and theoretical interest.

DISCUSSIONS AND ROUND TABLES

57-66 388
Abstract

The article represents the survey of main results of the regular research seminar on digital economy studies at the Faculty of Economics of Lomonosov Moscow State University with the focus on artificial intelligence (AI). The survey includes the discussion on the AI concept itself, the assessment of AI impact on labor markets through the lens of human workforce substitution, and the summary of real and prospective directions of AI use by Russian companies. In particular, those directions include production, marketing, pricing, insurance, accounting and audit, security. The barriers for AI development in Russia are also identified.

67-78 287
Abstract

The work is devoted to a review of the results of the 151st meeting of the Dispute Club “Economic Policy Knots” of the Association of Russian Economic Think Tanks (hereinafter referred to as ARETT) on the topic "What is the twenty-first year preparing for us?" The purpose of the event was to discuss issues of economic and market development in 2021. The debaters were Alexei Leonidovich Vedev, head of the financial research laboratory of the Institute for Economic Policy named after E.T. Gaidai, and Natalia Vladimirovna Orlova, head of the “AO ALFA-BANK” macroeconomic analysis center. The review presents the key ideas of the disputants, and also summarizes the main results of their answers to questions.



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ISSN 2078-3809 (Online)